To start a culture change all we need to do is…
“To start a culture change all we need to do is two simple things:
1. Do dramatic story-worthy things that represent the culture we want to create. Then let other people tell stories about it.
2. Find other people who do story-worthy things that represent the culture we want to create. Then tell stories about them” (Bregman, HBR 25 June 09).
I love the concept of storytelling to change behaviour & have seen first-hand how peer pressure can change pea haters into pea lovers… But to me, it makes more sense to time the implementation of the tangible elements that would re-inforce the desired culture (e.g. reward systems) to co-incide with the communication of the stories? Whereas the article suggests not to change anything else (at first) & harness the tension created? How so? Can you use “the disconnect between the new stories and the entrenched systems promoting the old culture” to drive employee ownership of the new systems? Read Bregman’s “A Good Way to Change a Corporate Culture” and let me know what you think…
