Comments for Execellence http://www.change-directors.com the resource for Change Directors Sat, 27 Feb 2010 15:03:17 +0000 hourly 1 Comment on The Spiral of Success by Soccer http://www.change-directors.com/execellence/the-spiral-of-success/comment-page-1/#comment-8 Soccer Sat, 27 Feb 2010 15:03:17 +0000 http://www.change-directors.com/execellence/the-spiral-of-success/#comment-8 I really appreciate your blog post, I always check this once in a while if there is a new one.. thank you very much.. I really appreciate your blog post, I always check this once in a while if there is a new one.. thank you very much..

]]> Comment on The Spiral of Success by Carroll B. Merriman http://www.change-directors.com/execellence/the-spiral-of-success/comment-page-1/#comment-7 Carroll B. Merriman Thu, 25 Feb 2010 01:40:05 +0000 http://www.change-directors.com/execellence/the-spiral-of-success/#comment-7 Great comment about success Great comment about success

]]> Comment on The Importance of Timing by Doug Shaw http://www.change-directors.com/execellence/the-importance-of-timing/comment-page-1/#comment-6 Doug Shaw Thu, 17 Sep 2009 07:22:16 +0000 http://www.change-directors.com/execellence/the-importance-of-timing/#comment-6 Nicely written piece Richard, and as for the 7 tips, well they're great - useful and simple. Much appreciated. Doug Nicely written piece Richard, and as for the 7 tips, well they’re great – useful and simple. Much appreciated.

Doug

]]> Comment on The “Home Delivery Trap” by mark gee http://www.change-directors.com/execellence/the-home-delivery-trap/comment-page-1/#comment-5 mark gee Tue, 14 Jul 2009 18:49:56 +0000 http://www.change-directors.com/?p=51#comment-5 I often wondered how much brand loyalty is gained by online shopping. Once you've set up your list it must be psychologically harder for the customer to switch. I bet customers don't switch that often and that is all the more surprising because all online stores are 'an equal distance away' whereas in-store shoppers, I believe, most often go to the nearest store. Hence their brand loyalty is part-driven by their next house move! So, assuming that brand loyalty is increased by online shopping, then how many additional &/or impulse in-store purchases do these customers make? Perhaps that makes them more valuable than just the activity cost of putting something on their doorstep. I often wondered how much brand loyalty is gained by online shopping. Once you’ve set up your list it must be psychologically harder for the customer to switch. I bet customers don’t switch that often and that is all the more surprising because all online stores are ‘an equal distance away’ whereas in-store shoppers, I believe, most often go to the nearest store. Hence their brand loyalty is part-driven by their next house move!

So, assuming that brand loyalty is increased by online shopping, then how many additional &/or impulse in-store purchases do these customers make? Perhaps that makes them more valuable than just the activity cost of putting something on their doorstep.

]]> Comment on The “Home Delivery Trap” by Blaire Palmer http://www.change-directors.com/execellence/the-home-delivery-trap/comment-page-1/#comment-4 Blaire Palmer Tue, 14 Jul 2009 16:53:31 +0000 http://www.change-directors.com/?p=51#comment-4 It always struck me as strange that the food I get delivered to my house comes from the shelves of the local store. I assumed for a long time that there were purpose built warehouses which served a larger geographical area and that slot availability had something to do with drivers being roughly in your area at that time anyway. The reality, as you say, is that for about £5 you pay someone to be your personal shopper and to deliver your items to your door. The recent "I'm Running Sainsburys" series was another glimpse in to the strange world of the supermarkets and demonstrated one of the reasons why fresh thinking is so hard to find in our big companies. These organisations simply don't know how to deal with ideas. Absolutely great to ask those on the ground for their thoughts - they are closer to the customer and can often see opportunities. But expecting those same individuals to put that idea in to practice and then sell it without additional resource, proving whether it worked within a week or two...it was inevitable that most of these ideas would fail. If this is how large companies "think" it isn't surprising that they end up selling a personal shopper service for less than the price of a coffee and a donut. It always struck me as strange that the food I get delivered to my house comes from the shelves of the local store. I assumed for a long time that there were purpose built warehouses which served a larger geographical area and that slot availability had something to do with drivers being roughly in your area at that time anyway. The reality, as you say, is that for about £5 you pay someone to be your personal shopper and to deliver your items to your door.

The recent “I’m Running Sainsburys” series was another glimpse in to the strange world of the supermarkets and demonstrated one of the reasons why fresh thinking is so hard to find in our big companies. These organisations simply don’t know how to deal with ideas. Absolutely great to ask those on the ground for their thoughts – they are closer to the customer and can often see opportunities. But expecting those same individuals to put that idea in to practice and then sell it without additional resource, proving whether it worked within a week or two…it was inevitable that most of these ideas would fail.

If this is how large companies “think” it isn’t surprising that they end up selling a personal shopper service for less than the price of a coffee and a donut.

]]> Comment on To start a culture change all we need to do is… by Doug Shaw http://www.change-directors.com/execellence/to-start-a-culture-change-all-we-need-to-do-is/comment-page-1/#comment-3 Doug Shaw Thu, 02 Jul 2009 16:28:47 +0000 http://execellence.com/change-director-forum/?p=17#comment-3 You can't beat a good story. We all like them, and we all remember the best ones. I use the power of stories all the time, I'm surprised they're not a more widely used....tool? Still, maybe whilst we all like a good one, not all can tell a good one eh? Culture change requires persistence. So let's say you've convinved some senior guy or gal to walk the floor and find out what's on folks minds. First walk, they're going to get pretty much nothing. Folk'll most likely tell them it's all OK. Senior gal goes back to office, closes door and thinks whoop de doo it's all good. Nope. Go back and ask again. Once a week, why not Friday afternoon. After a while people will open up and also, people will start to check in on a Friday more often because they want ot engage with an engaging senior guy....or gal. You never know, they might all go out for a juice or a beer after and really get to talking about this culture stuff. Cheers - Doug You can’t beat a good story. We all like them, and we all remember the best ones. I use the power of stories all the time, I’m surprised they’re not a more widely used….tool? Still, maybe whilst we all like a good one, not all can tell a good one eh?

Culture change requires persistence. So let’s say you’ve convinved some senior guy or gal to walk the floor and find out what’s on folks minds. First walk, they’re going to get pretty much nothing. Folk’ll most likely tell them it’s all OK. Senior gal goes back to office, closes door and thinks whoop de doo it’s all good. Nope. Go back and ask again. Once a week, why not Friday afternoon. After a while people will open up and also, people will start to check in on a Friday more often because they want ot engage with an engaging senior guy….or gal. You never know, they might all go out for a juice or a beer after and really get to talking about this culture stuff.

Cheers – Doug

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